Feel like you could squeeze a bit more out of your sales funnel?
Tired of losing sales during the final stretch?
Keep up with the times: make sure your marketing integrates these six conversion strategies that are proven to seal the deal.
While sales funnels themselves tend to be relatively complex with so many variables and factors influencing our success, the concept behind the funnel itself is relatively simple.
That is, users enter the funnel. Some stick around, others bounce.
Of those who stick around, some make it all the way through, we make a sale and hopefully some of those buyers become returning customers.
Wash, rinse, repeat.
But what about the ones who bounce?
What about the buyers who dropped off at the last minute, perhaps became distracted or had a momentary change of heart?
The fact is, we tend to focus on our success rather than our lack thereof.
It’s the reason we talk about a 2.7% click-through rate rather than a 97.3% bounce rate.
Did we really fail the majority of users who landed on our pages? Is it fair to call it a failure at all?
We shouldn’t beat ourselves up over the customers we fail to convert, but we shouldconsider how to increase our conversions better and define a clear-cut strategy in exactly how to do so.
Thankfully, Theres plenty of data out there on which we make our decision when it comes to optimizing our conversions.
Yet conversion optimization is incredibly tricky for some reasons.
For starters, the sheer number of variables (copy, ad placement, design or traffic sources, for starters) can make A/B testing a headache.
Yes, we want our marketing decisions to be driven by data; however, what are we to do when that data is so scattered?
Secondly, click-through rates vary widely by factors such as industry, which is ultimately a metric beyond our control.
Finally, outside factors such as social media mentions, product ratings, and review sites are also noted to have a significant impact on our ability to convert.
Then is conversion just a numbers game, completely out of our control?
Should we just sit around, hoping for the best?
If you’re looking to convert customers in 2018, consider the following six strategies which are proven to hook prospective buyers.
Rise above the lowly half-percents and make your marketing efforts actually count.