6 Simple Steps To Save The Sale In Your Sales Funnel
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Are you getting frustrated with losing sales after getting so close to the finishing line?

Do you want to do all you can to maximize sales in your sales funnel?

Here are 6 simple steps you can take to stop losing out on sales.

Sometimes you just can’t help but get excited before the dotted line has been signed so to speak. There is nothing worse than when the prospect you were so excited about decides they no longer wish to buy for whatever reason.

In this instance, many businesses would give up and move onto the next prospect.

However, all is not lost just yet, there is still some this you can do to win their interest back and persuade them to buy this time.

Here are 6 simple steps you can take to save the sale in your sales funnel:
#1 "Call Your Failed Credit Card Payments"
So you have spent a lot of time building you sales funnel only to be left with some “card declined” messages at the finishing line.

These “card declined” prospects count for around 2% to 5% of your total sales which is some lost sales you don’t want to see in your sales funnel.

Seeing “card declined” does not mean that the mission is over for you, though.

Next time a prospects card declines, give them a call to ask if you can help with anything.

Ask if they would prefer if you offered an alternative payment method.
#2 "Follow Up With Your Email Autoresponder"
A good way to lose sales in your sales funnel is if you simply ignore them.

Prospects need to feel that you care about them, help them achieve their goals and assist them in solving their problems.

If you don’t address these things, then they will simply move on to a competitor who will.

This does not mean that you manually need to send emails out to individual prospects whenever they visit your website, download an eBook or share a blog post of yours.

You can set up an email autoresponder that will automatically fire off personalized emails to prospects whenever they engage with your brand.

Here are a couple of things you will need to make sure your autoresponders work:

Proof Of Credibility

At this point, prospects still haven’t fully bought into your brand which means they don’t 100% trust you and your product yet.

In order to prove that you are trustworthy, you need to share any testimonials, customer logos and media appearances and more.

The more humanized these are, the more prospects are going to believe them and trust in you.

It doesn’t just have to be just these elements neither, for an email you could have the subject line “Help Me Congratulate John” and the email could be about how John (your customer) bought your product and now had a 340% increase in conversions.

After telling this success story, you can then go on to say how your product will also help the prospect can do the same.


Because you will be sending these auto responders regularly to prospects, you will want to make sure that they are consistent.

This means that the design should be in keeping throughout all emails.

Being consistent will mean your prospects will start to recognize and become familiar with you.

As they become familiar, they will naturally begin to trust you and your product.

Think about it, who would you trust more; the stranger that you have just met or someone who you see on a regular basis?

Just because you should be consistent, does not mean that you should send the same email over and over again to prospects.

This will only frustrate them and result in them unsubscribing.
#3 "Retarget Those That Hit Your Optin Or Sales Page"
One of the most frustrating things with an online business is when someone abandons the form before they have completed it.

While this may be frustrating, it is the internet, and so there is always ways to solve problems like these. You can save these abandoned sales by retargeting them through paid ads.

These retargeting ads will display on third party websites and social media and will be personalized to the offer that user has just abandoned.

Retargeting will increase your conversion rates by 26% on average.

#4 "Reach Out To Prospects On Social Media"
Information can be pushed to prospects in so many ways such as email, search, and social media.

While this is great for us, it has kind of lost its appeal with prospects as the human touch has been lost over the years.

Back in the day before online marketing was so common, businesses would reach out to prospects by phone or face to face meetings so the prospect would get to know them.

Now however everything is automatic and while that is a good thing, what stands out more now is human interaction.

If you know sales then you know that the most important aspect to closing sales is to build a relationship with prospects.

There is no denying that the best way to do this is with human interaction.

Back in the day, it was the phone; nowadays it is social media.

You can use social media to interact with your prospects and help build rapport.

Get To Know Them

If there is one way to build rapport with prospects, it is to find some common ground with them whether it is professional or not.

Whether it be you both enjoy playing golf, or you both had the same challenge in business, get to know your prospects so you can find this common ground and build on it.

People share a lot on social media and so there is no better place to get to know them and interact when you find something you can honestly comment on.

Organize This Communication

I guess you keep a log of all the communication that happens between you and your prospects over the phone and on email (if not, you should) however what about social media?

It is also important to keep a log of your communication with your prospects on social media so that you can build a complete profile of them on your CRM.

This will then help you build rapport and close the deal.
#5 "Send Prospects Something Direct Mail"
With the competitive digital world reaching out via direct mail will make you stand out! 
If there is one way to stand out from the rest of your competition, it is to send them something by direct mail.

Make even more of an impression by sending your prospects a gift.

This could be a branded t-shirt, branded mug, branded pen or anything else.
#6 "Offer Prospects An Irresistible Down-Sell"
No, I haven’t lost my mind, hear me out. You may be shocked to hear this, but down sells can result in more sales for you.

Businesses tend to focus on upsells and cross-sells, however, the one opportunity that they fail to realize is the power of down sells.

A down sell is to offer prospects a product that is less expensive than the product they were originally interested in.

You would use the down sell method when a prospect has lost interest in your product because of its expense or when they aren’t 100% sure they want to pay upfront.

If prospects still aren’t, 100% convinced then offer a down sell by offering a free trial so they can test it for themselves.

After being able to trial your product, prospects will be more likely to become a paying customer than if they were to have to buy cold.
If you need help with marketing online or building intelligent funnels to generate leads, convert sales and create raving fans for your business, we can help. Simply click the "get a quote" button below and then schedule a 30-minute strategy session so we can give you a blueprint for being successful online based on our experience of "what's working now" in the world of online marketing and advertising.

To your success, 
Bryan Zurawski
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