You can’t have a funnel without users coming in, which begs the question: where will your users come from?
Keep in mind that although you have plenty of options when it comes to user acquisition, and each source of traffic has its particular pros and cons.
For example, let’s consider the benefits and drawbacks of the following:
Organic Traffic – What’s not to love about organic traffic? In a perfect world, users would come flocking to our sites, enter our funnels and serve us their information on a silver platter.
Unfortunately, organic traffic is often hit-or-miss.
For example, your website selling workout programs for women may also rank for keywords such as “vegan recipes for women” for a one-off blog post you wrote.
Such a keyword may boost your site’s traffic but do absolutely nothing for your conversions.
Of course, organic traffic is much better than no traffic at all.
Paid Traffic – Although paid traffic can be complicated, it’s arguably the best way to ensure that users are engaged and interested in your product before they enter your funnel.
Unfortunately, they are often the priciest users to acquire, and your success depends heavily on the platform you choose (Facebook, AdWords and so on).
Regardless, paid traffic is a great way to test your funnel (granted you have the budget for it).
Email Marketing – The effectiveness of email marketing relies heavily on your list.
Do you have your hands on a hot list or a cold list?
Where did you it come from? How much did it cost you?
What about building your own list?
Email marketing can be a potential goldmine, granted you’re gifted with a legitimate list of potential customers.
Possibilities are seemingly endless when it comes to acquiring traffic for our funnels, which is certainly exciting.
It’s what we do with that traffic, though, that will make or break our funnels.