Is our revenue on track to hit our future goals? Have we calculated our marketing and sales funnel momentum, and what does it tell us? If we keep doing what we are doing today, can we reasonably expect to hit our future revenue goals, or is there a gap?
2. Do we have the right goals? Are our overall revenue goals achievable? Are they too high? Or too low?
3. If we are not on track, what changes do we need to make? Exactly where in our marketing and sales funnel is the problem occurring, why is it happening, and what do we need to do to fix it?
4. Am I communicating the right information to my boss/CEO/Board about what to expect from our revenue funnel in the future? If you are a sales or marketing leader, it is critical that you set expectations with your boss properly. Even if you are a CEO, you likely have a Board and investors to set expectations with.